We Are Hiring

Digital Marketing Analyst

Aberdeen, Scotland

We are looking for a full-time Digital Marketing Analyst to join our dynamic team. This role involves developing, executing and managing marketing campaigns to
generate engagement and drive demand for the Agility System & Workflow software.

You will work independently to execute campaigns to contribute to customer focused and data driven digital marketing campaigns consisting of paid media, email and account-based activities.

Key responsibilities:
  • Develop, execute, monitor and optimize demand generation campaigns to drive engagement and demand resulting in obtaining qualified leads.
  • Provide reports showing engagement and demand gen metrics.
  • Manage the social media platforms, webinars and events.
Key skills:
  • Extensive knowledge of B2B and Digital Marketing best practices and trends.
  • Strong sense of SaaS market awareness; able to harmonize messages across channels and localize marketing campaigns to reach target audiences in various markets.
  • Familiarity with toolsets such as Google AdWords, Google Analytics, Hootsuite, LinkedIn Campaign Manager, and SalesForce.
  • Exhibit exceptional communication skills, including presenting to internal and external groups.
Education and Work Experience:
  • Degree in Marketing, Communications or equivalent job experience.
  • 3+ years’ experience in a digital marketing or Demand Generation role.
Industry:
  • Process Management software.
  • Information Technology & Services.

To apply, please send your CV to insight@businessport.net